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"CPGs Are Expanding Commerce Media Beyond the Digital Shelf"

US commerce media ad spend is set to grow 20% this year to $79.68 billion, according to EMARKETER data, and CPG brands are leading the charge beyond traditional retail environments.

With nonretail commerce networks from travel sites to financial platforms now outpacing smaller retail media networks in ad revenue, marketers are finding new ways to reach customers before competitors do.

Download this new report to see how CPG brands are expanding into nonretail commerce media networks. You'll learn how transaction data is improving cross-channel measurement and reaching audiences in less saturated environments, and why those capabilities are pushing budgets away from traditional TV and toward digital video and connected TV (CTV).

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