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Marketing Automation by Design_ebook

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"Marketing Automation by Design_ebook"

Hyper-personalization at scale for financial services brands

Customers of financial services companies today want more engaging brand experiences, demanding that these brands understand their needs, communicate with them in relevant ways, and then deliver personalized products and services.

To compete for these customers requires evolving to hyper-personalization. Companies must be able to drill down to granular yet highly meaningful differences in customer preferences and behaviors, and then use these insights in real time to target individuals and provide contextually relevant experiences at scale.

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