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"BioPharma Event ROI: Mastering Data-Driven Engagement"

Explore how biopharma companies can maximize return on engagement through end-to-end data strategies

Biopharma companies are investing heavily in meetings and events—with 55% of leaders citing trade shows as their top "big budget" marketing spend—yet many struggle to demonstrate meaningful ROI. Siloed data systems and disconnected platforms create blind spots, preventing organizations from tracking HCP interactions across events, leading to form fatigue and missed opportunities to build lasting relationships with key opinion leaders.

This playbook shows how end-to-end event data can turn meetings into competitive advantages. By adopting a 360 approach, biopharma brands can streamline attendee experiences, personalize follow-ups, and maximize ROI from every interaction—from webinars to advisory boards. Access:

• Strategies to optimize each event phase for maximum engagement
• Methods to eliminate form fatigue while ensuring compliance and data capture
• Three best practices for implementing centralized platforms across all meeting types

Offered Free by: BioPharma Dive's studioID and Cvent
See All Resources from: BioPharma Dive's studioID and Cvent