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"How BIC is writing a new chapter in digital transformation with commercetools"

BIC modernized its B2B operations with a composable architecture, replacing rigid legacy systems and manual processes. The platform serves 150 customers in 100 countries, offering quick ordering and volume calculators, reducing time-to-market from months to days. Learn how composable commerce transformed BIC's customer experience and growth.

Legacy eCommerce platforms often struggle to meet global demands, causing bottlenecks that hinder growth. For companies managing diverse markets, inflexible systems lead to manual workarounds, duplicated efforts, and missed opportunities.

This case study highlights how BIC modernized its digital commerce strategy with a composable architecture, transitioning to a scalable solution for its distributed model. Key achievements include:

· A B2B portal with quick order functionality reducing order time to seconds
· A volumetric calculator for shipping cost estimates
· Cutting time-to-market from months to days

Learn how BIC enhanced agility while serving 100+ countries.

Offered Free by: Commercetools & AWS
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