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"Decision Making Trends in Pharma"

The Survey Results -- what drives purchasing trends

Researching, selecting, and engaging suppliers in the life sciences can be a challenging proposition. It involves sometimes difficult and complex decisions, with potentially far-reaching consequences for business stability, productivity, and commercial success. In the latest survey of purchasing trends from Pharma Ignite, the marketing insights division of Citeline, we look at what is driving these choices, the types of information sources and events that play into supplier consideration and selection, and the principal business challenges likely to influence purchasing decisions over the next 12-18 months.

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