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Specialty medicines are on track to represent over half of total drug spend in leading developed markets by 2028. To capitalize on this opportunity and cut through payer, pricing and regulatory headwinds requires sound commercial and distribution strategies.
Why? Because you only have one chance to launch a new product. And when you do, it’s important that patients can access that product when and where they need it.
This whitepaper walks you through what it takes to develop an optimal distribution strategy for commercial success.
In it, you’ll discover:
Offered Free by: Cencora
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