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"AI Powered Customer Engagement: A Braze Playbook"

Discover how AI can transform customer engagement with BrazeAI™. This white paper covers AI's role in marketing, from copywriting and image creation to personalized journeys and churn prediction. Learn to use AI tools to save time, enhance experiences, and achieve personalization at scale. Unlock AI's potential for your strategy.

This white paper explores AI's role in revolutionizing customer engagement strategies, focusing on BrazeAI™, a toolset for enhancing creativity, personalization, and marketing optimization. It addresses three challenges faced by a fictional retail brand, showing AI solutions for:

Creating message variants with AI Copywriting Assistant

Customizing experiences via Personalized Paths in Braze Canvas

Reducing churn with Predictive Churn and AI Item Recommendations

The paper stresses thoughtful AI implementation and integration to save time, enhance user experiences, and achieve personalization at scale. Discover AI's transformative potential in customer engagement by reading this white paper.

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