For Gen Z, consumption isn't just functional. It's identity in action. Every snack, meal and drink is a signal of mood, values and aesthetic.
In this insights report, Black Swan analyzes 58+ MILLION online consumer conversations to explore the new and emerging snacking trends being driven by Gen Z.
From the rise of street-food inspired snacks to a desire for grounded, gourmet options, they analyze how brands can appeal to Gen Z snackers.
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