Register for Your Free Live Webinar Now:

"From 'Meh' To Memorable: Tap Into What Doctors Really Think To Level Up Your Messaging"

Join us on September 18 at 1:00 PM ET

Pharma marketing leaders, are you ready to completely take the guesswork out of marketing message development? If your answer is YES, this webinar is for you. We’ll show you how AI-powered real-time insights can help you connect with the right doctors, craft personalized messaging and content, and gain valuable insights into competitors’ treatments – all to drive engagement and deliver real results.

We’re talking smarter strategies powered by behavioral intel and HCP sentiment that traditional datasets just can’t deliver. Plus, we’ll walk through real-world examples of how AI uncovers doctor-patient interactions to reveal treatment decisions that can elevate your marketing plans, strategies and tactics.

You’ll learn how to:

• Unlock HCP treatment rationale — take real-world insights about treatment starts, stops, and switches — and turn that knowledge into personalized messaging and content that drives engagement and adoption.
• Target smarter with behavioral intel to match the right physician segments with the right campaigns, NPP programs, and materials.
• Elevate outreach and drive ROI by using AI insights to customize materials and gain competitor treatment insights.

Speakers: 

• Fleur Lee, Senior Director, Dayvigo, U.S. Brand Lead, Eisai Inc.
• Susan Duffy, President, Comms, Amplity
• Steve Ennen, Director, New Client Partnerships, Amplity

Offered Free by: MM+M
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