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"Build vs. Buy: Rethinking the CDP Debate in the Age of AI"

To Build or Not to Build? That Is No Longer the Question.

The old “build vs. buy” CDP debate is broken. AI has changed the game and customer data is now business infrastructure, not just a marketing tool.

This guide reveals:

• Why no single CDP delivers across all core capabilities
• How to escape the compromise trap with a composable, AI-ready stack
• Why identity resolution is the non-negotiable foundation for AI success

Stop chasing the “perfect” platform. Start building with the right tools for speed, precision, and scale.

Download the guide now to future-proof your customer data strategy.

Offered Free by: Amperity
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