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"Outpacing the Market: Spanish Speakers Lead in Loyalty"

This infographic highlights survey results that can help retailers reach millions of Spanish-speaking consumers at every stage of the buying journey.

In a crowded market where connection often feels fleeting, U.S. Spanish speakers stand apart—they’re more engaged, they spend more, and they build brand relationships that are anchored in community and culture.

For retailers who invest in authentic cultural understanding, the payoff is long-term relationships with shoppers who reward authenticity with sustained loyalty. Download this infographic for key insights into the factors that drive loyalty for this valued audience, including:

• How their consumption of media influences their shopping and loyalty behaviors
• How their purchases are more than transactions—they’re an investment in family and community
• How their loyalty extends across industries

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