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"How Typeform used Alloy's headless iPaaS to launch native integrations in under 6 weeks."

Learn how Typeform eliminated integration drop-off and scaled faster with Alloy’s headless embedded iPaaS. By embedding Alloy’s APIs, Typeform retained full brand control, launched integrations in less than 6 weeks, and delivered a seamless end-to-end experience for 60k+ customers.

Typeform, a leader in interactive forms, faced a critical challenge: customers were abandoning integrations mid-setup due to disjointed, third-party experiences. Inconsistent UI, technical debt, and long development cycles slowed their ability to scale integrations and risked adoption.

By implementing Alloy’s Headless Embedded iPaaS, Typeform solved these challenges while keeping their brand and customer experience intact. With Alloy, they:

Launched integrations in under 6 weeks (vs. months in the past).

Enabled 60k+ customers to seamlessly connect Typeform with tools like Klaviyo, Shopify, and Freshdesk.

Eliminated drop-off during setup by keeping customers in a native, branded UI.

Freed engineering resources from rebuilding integrations and managing legacy frameworks.

Scaled confidently with Alloy’s managed authentication, monitoring, and premium support.

Elsa Heffernan, Senior Product Manager of Integrations at Typeform, explains:
“Almost all of our customers rely on integrations. With such a varied customer base, we needed a vendor capable of supporting a wide range of integrations. These integrations reduce manual work, improve data accuracy, and save valuable time for our customers.”

By partnering with Alloy Automation, Typeform not only accelerated integration delivery but also gained a trusted team extension. Today, Alloy powers Typeform’s growing ecosystem of integrations, helping the company scale its platform while delivering a seamless experience to customers worldwide.

Offered Free by: Alloy Automation
See All Resources from: Alloy Automation