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"Executive Brief: Compliant Targeting Ailment-Specific Audiences"

Compliant Targeting Ailment-Specific Audiences

The Challenge: Healthcare and pharmaceutical companies face a critical challenge: reaching consumers actively researching specific ailments or treatments while adhering to stringent privacy regulations (such as HIPAA principles for deidentification and evolving state-level consumer health data laws). Mass marketing is inefficient, and non-compliant targeting presents significant legal risk.

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