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"CUSTOMER SUCCESS STORY: Revitalizing Online Degree Program Enrollments for a Traditional University"

A long-standing and respected institution was experiencing a concerning decline in enrollments for its online degree seeking programs.

Sentinel Crest University (SCU), a long-standing and respected institution, was experiencing a concerning decline in enrollments for its online degree seeking programs. While their traditional on-campus programs remained strong, the online offerings were struggling to attract prospective students in a competitive digital landscape. They lacked the targeted marketing strategies and data-driven insights needed to reach their ideal online student demographic. Their existing marketing efforts were broad and ineffective, failing to highlight the unique benefits of their online programs or connect with the right audience. They needed to adapt to the changing landscape of online education and implement a comprehensive marketing strategy to revitalize their online enrollments.

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