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"Beyond The Open Rate: How To Use Audience Insights To Improve Marketing Performance"

Marketing performance goes beyond list size and open rates. Tracking engagement, message frequency, and audience signals helps identify churn risks and optimize timing. Behavioral insights enable marketers to segment by intent and adapt strategies for better results. Discover how audience health metrics can transform your marketing approach.

Many marketers focus on list size and open rates, but true success depends on deeper audience health metrics. Without tracking engagement quality, message frequency, and growth signals, you risk missing key warning signs and opportunities that impact deliverability and revenue.

This blog highlights three essential audience insights to monitor for better performance. Learn strategies to measure engagement beyond surface metrics while protecting your sender reputation, including:

· Prioritizing engagement quality over vanity metrics
· Managing message frequency to prevent fatigue
· Tracking growth trends and real-time signals

Read the blog to make smarter marketing decisions.

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