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"Why Digital Asset Management (DAM) for Your Marketing Organization?"

Growing Marketing Organizations Can Often Fall into Chaotic Behavior

Signs of disorganization include:

• lost digital files leading to re-doing work and wasted production time.
• siloed communications across departments with valuable digital assets hidden away on individual devices or personal cloud storage setups.
• re-doing work or settling for off-brand creative.
• anxiety about image license management risk.

In addition to the pain of interrupting colleagues as you hunt for that photo shoot image or video footage, your organization can suffer from:

• lack of brand consistency.
• slow time to market.
• inaccurate product information across channels.

You can move from chaos to control. The low hanging fruit digital transformation initiative for marketing, with quick time-to-value, is Digital Asset Management (DAM).

Get the eBook to learn the ins-and-outs of DAM, how to justify it, where to get started and how to organize for it.

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