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"The Top 10 Hurdles to Innovation: The Innovation Identity Series"

Keep everyone focused on the ultimate goal of clearing those hurdles to innovation and creating a successful launch that results in growth.

Innovation isn’t easy. Creating an idea that serves both the needs of consumers and the business is challenging, and tension is an inevitable part of the process. However, some amount of tension is perfectly natural—and critical because it provides focus and a framework for success. But managing tension incorrectly can create barriers—or hurdles—to success. We discuss the top ten hurdles to innovation, from project kickoff to market testing, which can cause an innovation project to fail.

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