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"Marketing Technology: Too Much of a Good Thing?"

There's so much to love about successfully using marketing technology -- as long as it's working for you and not against you.

More than half of marketers (56%) point to fragmented technology as a top barrier to marketing success.

Time to make the most of your marketing technology. Download this guide to discover:

• What core technologies are needed for each function in the marketing organization.
• How to see the interdependencies between marketing functions and core technologies.
• How to make the most of your marketing technology investments by prioritizing the most important ones first.

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