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"4 'Stops' on the Way to Better Segmentation & Targeting"

Learn how to create stronger marketing campaigns with better data.

Which is easier: creating a data-savvy-segmentation strategy or navigating a maze? Well, the first, of course! In this step-by-step workbook, we've mapped a simple route to segmentation. You can be well on way to a full-blown targeting plan in just four whistle stops:

• Message Station – Determine your key differentiators
• Buyersville – Identify who's buying from you
• Persona City – Understand common challenges, motivators & goals
• Behavioral Depot – Leverage behavior triggers

Don't let the opportunity to increase sales leads pass you by. The train is leaving the station.

Offered Free by: Dun & Bradstreet Corporation
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