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Executive Brief: Stop Thinking Small about Big Data

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"Executive Brief: Stop Thinking Small about Big Data"

It is time to end small thinking about big data.

Instead of thinking about how to apply the insights of big data to business problems, we often hear more tactical questions, such as how to store large amounts of data or analyze it in new ways. This thinking is small because it focuses on technology and new forms of data in an isolated and abstract way.

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