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"Privacy and Security Advantages of Social Login"

The practice of solely implementing traditional username/password authentication flows on digital properties suffers from a number of issues that reduce its efficacy, increase costs, and put organizations and their users at risk.

Fortunately, businesses can leverage the state-of-the-art security and sophisticated technology made available by identity leaders like Google, Facebook and Yahoo! to mitigate these risks and costs, while also improving new customer conversion rates. Discover how social login allows website visitors to authenticate on your site using their preferred third-party identity, protects your most valuable assets (people) from a data breach, and shifts the burden and costs of identity security to the professionals.

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