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"An Analysis of Aggressive Online Behavior Targeted Against Corporations, their Products, Services, and Brands"

Explore the Dark Side of online behavior aimed at corporations and other institutions in this Executive Version of a Harvard Research White Paper.

When your reputation is attacked online, your response has to be appropriate or the results can be disastrous. A new executive white paper prepared by researchers at Harvard's Berkman Center for Internet & Society analyzes the three types of aggressive online behavior and suggests how corporations should respond. This report contains detailed research findings, recommended action steps and in-depth case studies of several high-profile corporate attacks.

• Determine what motivates aggressive online behavior towards companies and what makes it different than offline behavior
• Learn what drives former employees to devote much time to organizing online protests against former employers
• Learn the most appropriate corporate responses to aggressive online behavior and Internet extremism

This white paper is essential reading for all marketing, PR and corporate communications professionals.

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