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"Nonprofit Marketing: How Fundraisers Can Use Multi-Channel Campaigns to Convert First-Time Donors"

As a fundraiser, you'll learn why donor retention has become so difficult for nonprofits, how to engage and retain first-time donors and why metrics matter.

Nonprofits of all sizes face donor retention problems, and it looks like it's only going to get worse. To tackle retention before it hits a catastrophic low, organizations must embrace a multi-channel approach to their marketing campaigns. It might be a little costly up front, but it will pay in lifelong donor relationships in the end.

In this white paper, you'll learn:

1. Why donor retention has become so difficult for nonprofits
2. Tips for engaging and retaining first-time donors
3. The critical channel you may be neglecting
4. Why metrics matter


Offered Free by: Relationship Science
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