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"Marketing Management In A Web 2.0 World"

A collection of online marketing best practices.

This collection of best practices discusses the upgraded tools that most online marketers use to communicate with customers. Web 2.0 technologies clearly play a major role in this transformation, providing an advanced bi-directional communication possibilities with a large, globally distributed audience.

Web 2.0 technologies can seem simple on the surface, but there is obviously more than meets the eye. If promised results are to be realized, care should be taken with the implementation. It is also important to understand the need for Web 2.0 technologies; any move in this direction must not be undertaken simply to keep up with trends – your organization must be able to support it with the right effort and proper content.

Web 2.0 technology adds lots of value to the online marketing strategies. It in fact comprises equal parts of evolution and revolution and also a standardized unit where users are able to pick components which meet their needs. Web 2.0 technologies from the users' perspective help them to assemble their content. It goes beyond the page metaphor of Web 1.0 to deliver rich user experience.

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