"BYOP: How Mobile and Social Are Creating New User Personas"
The new digital world requires a new way of thinking about customer interactions.
With near-universal access to mobile & social, user segments are now distinguished by their savvy in knowing how to use these tools and their comfort levels with sharing data. This “Bring Your Own Persona” (BYOP) situation requires a fundamentally different way of thinking about customer interactions. Read Mobiquity's paper to learn:
The dimensions of digital capability and trust that characterize the new basis for interactions
The 6 user segments, or “personas”, of the new digital world
5 things you can do to engage and win over members of the new segments
Read this new white paper to understand how to reorient your company's efforts around new digital customer segments and behaviors, to tap into the full business potential of mobile and social.