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"How to Converge Media"

Three steps to bring together paid, owned, and earned media.

In a series of three steps, How to Converge Media reveals the importance of converging paid, owned, and earned media into your marketing strategy. Citing multiple case studies on brands such as Patagonia, Victoria's Secret, and The Big Ten Network, this white paper answers the vital question that any marketer should be considering - "What is the perfect formula to enhance your media strategy?"

• Build owned media experiences that inspire engagement: Learn how brands can cultivate content that inspires engagement, generates actual expressions, and reflects authentic participation.
• Integrate social at every brand touch point, channel, and event: Create social engagement experiences that cross-integrate across platforms, dimensions, and channels.
• Leverage paid media to ensure traffic and succes: Learn how to utilize paid media to promote your social experiences, ensuring traffic and success.

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