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"Online Marketing Demystified: Lessons for Your Tech Company"

Practical steps for the IT company marketing manager to improve results.

This white paper outlines how marketing professionals in the technology industry approach their craft, including evidence of successful strategies in the form of case studies. Its intention is to help software and technology companies:

• Make marketing budget allocations.
• Identify the biggest marketing challenges.
• Measure successes in terms of ROI.
• Dig deep into the website elements that get people to buy (in case studies).

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