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"Healthcare and Social Media: What Works, What Doesn't, and What You Can Do about It"

A study of the 25 largest U.S. health systems shows how to obtain social media success.

Whether you are the digital marketing manager or CMO, you can see what key social media innovations are happening in the country's major health systems and apply the lessons to your own organization, small or large. The original Fathom study reveals:

• The latest innovations in healthcare marketing.
• What channels/topics are most effective for health systems to reach their audiences.
• How to use social media within HIPAA and Joint Commission standards.
• Ways to measure and benchmark your organization's progress.

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