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"Marketing in a Slow Economy Requires a Laser Focus"

Three steps toward better results from your lead-generation activities.

Slow economies are particularly troubling for BtoB marketers. There is great pressure on marketers to drive immediate sales engagements. But traditional lead-generation activities may not move the needle fast enough because of the natural length of sales and buying cycles. This white paper from an industry leader in online demand management lays out specific steps you can take for better results:

• Focus on leads with immediate potential
• Tap into an often underappreciated resource, your own database of leads and customers
• Collect and analyze the data that matters

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