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"5 Critical Stats for Retailers About Personalized Offers"

77% of customers have paid more for a personalized experience and 63% of customers are annoyed at the old-fashioned strategy of blast generic offers.

Consumer behaviors have been evolving since the rise of e-commerce and digital commerce. This evolution is in large part due to customers having access to more information than ever before across a multitude of mediums — and customers knowing retailers are collecting their data with every interaction.

For retailers to benefit from this evolution, they must understand consumers now have an expectation — if they’re going to share their information with a retailer, they expect that retailer to deliver a personalized experience.

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