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"What Connected People Want from a Connected Vehicle and Its Services"

How preferences and expectations are shifting in the new Auto landscape

What do people want from connected vehicles and connected services? And in a post-COVID landscape, with ever-advancing technology - how are attitudes and behaviors changing?

It’s more important than ever to know your customer in order to give them experiences that matter. The Automotive sector has seen significant changes in people-focused technology, especially in the Connected Vehicle landscape. People’s preferences and expectations have shifted, and how drivers connect with their vehicles is rapidly evolving.

Automakers and dealers need to identify people’s life stages to ensure they are able to respond with the right services and approaches to suit a consumer’s life stage.

With this in mind, this eBook explores:

• How people’s interests and expectations are changing in the connected space
• Priority areas of focus for Automotives seeking to stay ahead of the curve
• Key consumer trends toward connected vehicles and services
• Why a data-driven customer understanding is critical in today’s world

Offered Free by: Acxiom USA
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