This white paper is intended for marketing professionals who want to integrate their business processes with a content management system to achieve coordinated and consistent messages for multiple target audiences.
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. Multi-channel marketing provides unique opportunities to tailor content for specific target audiences and to measure the effectiveness of their marketing strategy. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively.
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