Retailers that wish to not just survive but flourish, must think carefully about how they can adapt their offering to suit the market not just now, but in 5, 10, 15 years’ time.
With rapid and unpredictable changes in consumer preferences, retailers have their work cut out. Compounding the challenge is growing overseas competition, increasing consumer preference for on-line shopping, and strong demand for lower costs and better service. Integrated Business Planning is a retailer's most potent weapon for maintaining profitability.
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