Solving ‘I want’ moments in the Home Appliances industry
Disruptive product innovations, digitization and new emerging purchase drivers are making a splash with previously loyal customers. They are forcing manufacturers to adapt how they win and retain customer loyalty.
In this whitepaper you'll find answers to these questions:
What are the global trends impacting the home appliances industry?
What motivates consumers to purchase specific brands today?
How can brands leverage digital sales assistants to solve ‘I want’ moments in the customer journey and build brand preference?
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