Online Reputation Whitepaper
Restaurants, Coffee Shops, Pubs and Bars are using online reviews to generate total market transparency and help them gain a competitive edge, actively enlisting customers as online brand advocates.
The migration to mobile and social media is changing everything we know about brick-and-mortar consumer marketing.
81% of British consumers read online reviews and check ratings. What's more, 60% trust online reviews as a source of information for products and services, as much as family and friends.
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