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"[Whitepaper] Now That Content Marketing Reigns, What's Next in Your Marketing Investment?"

88% of B2B marketers are engaged in some sort of content marketing strategy, but not all of them are seeing the same levels of success. Download this special whitepaper to learn the detailed strategy for becoming a master at B2B content marketing!

Content Marketing requires a great level of attention to detail to your audience, overall topics and messaging.

Themes and assets that brought in hundreds of leads a few months ago may not be received the same way today.

In this whitepaper, we'll discuss the structural framework of a high-performing content marketing strategy, and what items should not be overlooked during the creation and implementation of it.

The report will also discuss the importance of having defined target audiences (ICPs), understanding the needs of those audiences, and having well defined distribution channels to reach them.

Download this in-depth whitepaper to learn:

• Choosing the right distribution channel mix
• How to differentiate your content from the competition
• Why personalization in content matters
• The importance of a multi-channel approach

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