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"The Very Long List of Website Optimization Test Ideas"

Successful test ideas - plus results - from our clients in the automotive, beauty, fashion, food & food services, home decor, and travel & leisure industries.

Great test ideas come from a variety of sources...Sometimes, the best ideas come from your peers. That’s why we’ve brought together 19 of our clients’ most successful website optimization tests.

A/B, multivariate, multi-page and personalization campaigns...all of them have yielded excellent results for clients from a wide range of industries:

Browse through our master list by vertical to get inspired, and reach new ROI heights.

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