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"The RFP Guide: Email Marketing for Higher Education"

A practical framework for evaluating, scoring, and selecting the right email marketing platform for colleges and universities.

Choosing the right email marketing platform is a critical decision for higher education institutions. This RFP guide outlines a clear, five-step framework to help colleges and universities evaluate, compare, and select the right solution. Learn how to define functional, operational, and technical requirements; align stakeholders across marketing, IT, and procurement; and confidently score vendors during demos and RFP reviews. A practical resource for institutions seeking a scalable, compliant email platform built for higher education needs.

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