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"The Power of Personal Content Journeys for Members"

Scaling tailored, privacy-minded care management.

Personalized healthcare is here

Healthcare delivery is transforming thanks to the data revolution. From the EHR and claims processing to prescriptions and wearables, healthcare organizations have a wealth of information to help them provide more personalized, tailored care. Harnessing this data with AI, technology solutions, and advanced analytics can help leaders create proactive, preventative care strategies across populations.

For health insurers, personalized care can mean empowering care managers to tailor individual member outreach, education, and care planning using scalable solutions integrated into their existing workflows. Data can help shape these approaches to members—for example, a member with newly-diagnosed diabetes needs different information than a member who has been managing their diabetes for 10 years.

To curate the right content and information to members, it’s necessary to gather data around protected health information (PHI)—but this can come with privacy concerns. How can data and personalized content enable an improved experience, leading to better outcomes and lower costs? What can health plans do to deliver a personalized care experience while respecting the data privacy of their members? 

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