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"The CEO Era of College Athletics"

In the past three years, intercollegiate athletics has undergone a structural shift unlike anything in its modern history.

The University of South Florida made that evolution explicit and structured for it, adding a chief operating officer and chief business officer alongside its first CEO of USF Athletics.

Learn about USF’s approach to institutional leadership in this playbook. Key insights include:

• USF’s response to the transformation of college athletics and how it is preparing for what’s next.
• How USF is positioning its CEO model and new stadium for student success and engagement.
• Eight takeaways and lessons learned for other institutions seeking a competitive advantage.

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