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"The AI Challenge Every Team Is Facing"

New research from We. Communications shows what early movers are doing about the GEO question.

We. Communications partnered with the USC Annenberg Center for Public Relations to survey 600+ communicators on how they respond to GEO. Our findings point to a tension many teams will recognize: Most feel the shift, but fewer feel clear about what to do next. This white paper is built to close that gap, showing what early movers are doing differently and offering practical ways to test what AI tools are saying about you. 

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