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"The 2025 State of Content Consumption and Demand Report"

NetLine’s award-winning flagship report returns with its largest dataset yet--7.9 million first-party content registrations--revealing critical shifts in buyer behavior in the ninth edition of the 2025 State of B2B Content Consumption and Demand Report.

With demand for gated content growing 83.8% since 2020, marketers hesitant to leverage these tactics should take note—buyers are still actively seeking quality, gated content.

This year’s findings reveal a further widening of The Consumption Gap (+7.3 hours YOY), an increase in all things AI-related content (+186%), and the conclusion that Playbook registrations have the greatest impact on buying decisions.

The 2025 report breaks down critical insights by:

• Buyer Intent Signals
• Top-Performing Content Formats
• Industry & Job-Level Consumption Trends
• The Relationship Between Format & Purchase Intent

NetLine’s exclusive first-party data reflects what professionals are actually consuming—not what they claim to want. If your marketing strategy isn’t shaped by real buyer behavior, you’re already behind.

Arm yourself with the data-driven insights needed to optimize content strategy and drive revenue in 2025.

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