Successful Segmentation for Greater Organizational Adoption
The right customer segmentation can help marketers and business leaders streamline their processes, drive better responses, and higher-quality customers. But what “What does a successful segmentation look like?” A successful segmentation effort is first and foremost one that is adopted and actionable. Oftentimes, bad segmentations are built—ones that are hard to describe, unactionable in business processes, too broad or too specific—and become obsolete quickly.
Here are 3 out of 10 steps you must take to protect against your efforts ending with a thud (literally, the 100-page PowerPoint hitting the bottom of the shredder bin).
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