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"Survey Says: This Year's Inc. 5000 CEOS are Doubling Down on Technology"

Salesforce exec Boon Lai shares how sales leaders are harnessing AI and CRM automations to unlock sales growth and meet today’s market challenges.

For today’s fastest-growing companies, sales is no longer just a numbers game, but a strategy game powered by tech, talent, and transformation. With Inc.’s annual CEO Survey revealing that Inc. 5000 companies’ sales teams have tripled in size, the race is on to modernize sales models, increase productivity, and unlock the full potential of emerging tools like AI.

At the most recent Inc. 5000 Conference and Gala, Inc. Deputy Digital Editor Graham Winfrey, sat down with Boon Lai, senior vice president of growth marketing at Salesforce, to gain some deeper insights into the Inc. 5000 CEO survey, which was underwritten by Salesforce. During the conversation Lai expanded on the specific AI trends top-performing companies are leaning into to unlock growth and gave insights into the marketing and sales strategies that have brought them to the front of the pack of their respective industries.

Watch the video to learn more about how top-performing sales teams are using predictive, generative, and agentic AI for specific sales functions. With insight into how new Salesforce tools are helping businesses scale, you’ll also learn how companies can balance these technical innovations with human-centered processes.

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