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Social Media Reality Check: Are Customer Service Execs Wasting Their Time and Money?

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"Social Media Reality Check: Are Customer Service Execs Wasting Their Time and Money?"

New data on consumer behavior shatters the hype about Twitter and Facebook.

Does the hype and focus placed on social media translate into real business value? A sobering investigation into the facts shatters the sentiment that those who hesitate on offering social customer service are missing out on immense opportunity.


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