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"Shape Up Your Shopping Campaigns"

Are you ready for Google’s Latest Update? Countdown to August

The "Shape Up Your Shopping Campaigns" roadmap breaks down each week the "Shape Up Your Shopping Campaigns: Countdown to August" countdown in greater detail. Use it early and often, both during your initial education and as a reference point after you begin the transition.

With the transition to Google's Shopping campaigns looming at the end of August, it's important for retailers to go ahead and prepare now. To make life easier, ChannelAdvisor created the "Shape Up Your Shopping Campaigns" infographic — an 11-week roadmap that outlines the steps you should take to transition to Shopping campaigns. You'll learn recommended deadlines, crucial tips and helpful tools. Don't let Google force your Product Listing Ad (PLA) campaigns into the new format without optimization or input from you!

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