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"Rewriting the social playbook: Brand strategy in the age of authenticity"

Your Brand Strategy for the New Social Era.

In a scroll-heavy digital world, how do brands truly connect? This e-book reveals how Lush, American Girl, Teletubbies, and CAVA are shattering traditional social media norms. Discover how bold authenticity—from absurd humor and nostalgia to even stepping away from platforms—drives their success.

You'll explore:

• Strategic collabs and behind-the-scenes content.
• Emotional resonance and purpose-driven storytelling.
• How legacy brands like Gap and American Girl are thriving on TikTok.

Offered Free by: Marketing Brew
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