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"Playbook: Sales and Marketing Alignment in Manufacturing"

Take the first step to a predictable pipeline

Is your organization tired of unforeseeable revenue hiccups and ready for a predictable pipeline instead? Then it’s time to make that happen, but there’s one caveat: You must first make sure you have sales and marketing alignment, where everyone is on the same team from the start. Otherwise, you will struggle to build the foundation required for that pipeline.

This playbook will help you with the first steps toward that alignment.

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