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"New Marketing Technologies Drive Revenue for Network and Telecom Product Companies"

Marketers build emotional connections between complex Telco infrastructure managers and buyers of products, with 3D Interactive Product Demonstrations.

Building an emotional connection between Telco infrastructure managers and buyers of products that power customer networks isn't always easy. That's partly due to the sheer complexity of most products, as well as the difficulty of building a clear differentiation message in the middle of what Telco companies consider commodity products. This white paper discusses the value of 3D interactive product demonstrations for Network and Telecom marketers.

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