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"Marketing to Automation & Controls Engineers: Your Essential Guide"

Automation technology is both the engine and the brains behind most of the world’s manufacturing. The increased use of digital technology across virtually every component in every production machine adds new complexity and challenges for automation and controls engineers. If you’re marketing to this critical space, success means making a real connection with engineers, requiring a unique balance of art and science.

At first glance, B2B marketers and engineers might seem like they sit at opposite sides of the professional spectrum. Engineers are masters of technical knowledge, while marketers are all about weaving compelling, engaging stories.

That difference often means B2B marketers struggle to truly reach engineers. The typical marketing methods don’t always work – or at least don’t work as well as they could. This guide shares decades of B2B expertise and explains the key factors that separate engineers from other industry professionals. It features deep research, key insights and experience-based tips that marketers can start using today for more meaningful results in their engineering and automation marketing efforts. 

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